SAMSUNG APPS ROLLS OUT GLOBAL COUPON EVENT TIMED WITH WAVE LAUNCH

SEOUL, Korea (June 18, 2010) — Samsung Apps, the mobile phone application hub for Samsung Electronics Co. Ltd., announced today it will give away coupons good toward application downloads for all newly registered Samsung smart phone users and Samsung App members. The global coupon event begins today in Germany, Turkey, Poland, Singapore and Hong Kong in time for the Wave smart phone launch, with the United Kingdom and other countries to follow shortly.

Samsung’s goal is to reward its customer base and create greater awareness for Samsung Apps, which launched in September 2009 and has more than tripled in size in many major markets throughout Europe. For users who register for Samsung Apps using their mobile smart phone device or KIES — Samsung Apps’ PC software — the company will give away a coupon good for €10 in select European markets and £9 in the United Kingdom.

“We are having tremendous success in terms of growth with Samsung Apps, so we wanted to reward our new members with another free way to download applications,” said Kanghyun Kwon, vice president, Media Solutions Center, Samsung Electronics. “At the same time, this will help drive new membership, achieve greater awareness during the highly anticipated Wave launch in 14 select countries, and continue Samsung Apps’ remarkable development.”

Samsung Apps’ coupon event is timed with the global release of the Wave handset, Samsung’s latest touch-screen smart phone that is the company’s first to run on its bada open smartphone platform. The device is being rolled out to European markets throughout second quarter 2010.